The Music Industry has radically changed...
and it's time for you to take
CONTROL OF YOUR CAREER
"Great Music is just the tip of the iceberg. Every music success story is built on a mountain of expertise that is hidden below the surface."
Introducing Cyber PR LABS
Ariel Hyatt
Founder / Cyber PR Music
In the last 22 years of running my Music PR and Strategy firm, I have had the opportunity to work with many musicians just like you to take their careers to the next level. Many of them mistakenly believe that hiring a publicist or radio promoter is the next step after recording an EP or an album.

Ariel Hyatt - Founder of Cyber PR

For the last 22 years, I have run a Music PR and Strategy firm, and I have had the opportunity to work with musicians just like you to focus in on the areas that make the biggest impact to transform and grow their careers. Many mistakenly believe that hiring a publicist or radio promoter is the next step after recording an EP or an album.
When you're trying to build your career as a successful music artist, this is advice so many received...

And that advice is wrong.

I’ve seen this too many times, and that’s why I created Cyber PR Labs.

As I put the finishing touches on my 300th long term Marketing Plan for delivery I realized that there’s very specific knowledge and know-how most artists don’t have.

So I called my most trusted colleagues in the industry to ask them to help me put together a TARGETED and USEFUL curriculum.

Cyber PR Labs is a series of focused MasterClasses where you can learn from industry experts and booking agents to full time independent artists, proven marketing agency owners, self-made music entrepreneurs, and masterful strategists.

As an artist, YOU’RE the CEO of your own career, and it is vital to master many aspects of our business to monetize and succeed.

Cyber PR Labs is the ONLY course that laser focuses you by highlighting industry insiders to each cover what they are best at to transform your entire career.

Choose to take one LAB (course) to strengthen a weak area or grab a season pass to get them all.
  • Build Your Career Foundation: Avoid the mistakes 90% of artists make
  • One on One Coaching: Learn from our my hand-picked list of my favorite industry experts each with a different area of expertise who will make a lasting impact on your career in a short amount of time.
  • FREE Bonuses: Actionable eBooks, downloads, and swipe files, all for you to put into use TODAY.
I’ve noticed that too many courses and options available for artists today are long-term - 8, 10, 12 weeks or longer. I have run many courses like this over the years and I know that many busy artists are already overwhelmed and it’s just too much to take on an extra 12 WEEKS of work.

So, I have intentionally designed this course to NOT take up too much precious time, so that you don’t get into analysis paralysis and you DO GET INTO ACTION! And make a giant shift in your career.

What you're going to learn...
Lab 1 - Supercharge your PR
Lab 2 - Facebook Advertising 
Lab 3 - Your Music Marketing Roadmap
Lab 4 - Level Up Your Email Game
Lab 5 - Mobilize Your Fan ARMY
Lab 6 - Booking Successful Shows/Tours
Lab 7 - Discovering Your Brand 
Lab 8 - Getting Sponsored
Lab 9 - Building Your Team
Lab 10 - Making Money With Music
Lab 11 - Artist Workshop
Lab 12 - COMING SOON
Every Lab is packed with 
INSIDE INFORMATION on the Music Industry
from today's FOREMOST EXPERTS
Ariel Hyatt 
Michael Shoup
Suz Paulinski
Cheryl Engelhardt
Eli Lev
Kyle Weber
Bobby Owsinski
Brady Sadler
Brian Penick 
Randy & Jason
Mehmet Dede
Coming Soon
OR
See What's in Each Lab...
Lab 1: Supercharge your PR
Available on 8/6/18

Supercharge your PR with Ariel Hyatt


 Ariel has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.
What You're Gonna Get...
Week 1 - PREPARING FOR PUBLICITY
August 6th • 8:00-8:45pm
  •  Identify your Signature Story (the foundation of your PR)
  •  How to choose a perfect image and brand to send to the media that will grab their attention
  •  What music bloggers and journalists want and how to avoid mistakes when preparing to submit to get PR
  •  How to create a strategy for how to rollout your music so that it is press-worthy
Week 2 - YOUR LIST & GETTING PR PLACEMENTS
August 13th • 8:00-8:45pm
  •  How you choose appropriate outlets for your music to target (you may want to be on Pitchfork but it may not be time for you (yet!)
  •  Share and customize a PR target list just for you based on my 22 years of PR contacts
  • Put together your targets with our pitches and you will be ready to go!
Week 3 - CREATING YOUR PR TIMELINE & SHARING SUCCESSES
August 20th • 8:00-9:30pm
  •  Assistance in laying out the next few months (and longer if you have new music coming) using Ariel's tried and true PR follow up methods
  •  What to do with your PR after you get it!
  •  How to leverage great PR and turn it into tangible music career goals
  •  1 on 1 laser focused coaching 
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 7/23/18
Lab 2: Facebook Advertising
Available on 9/3/18

Facebook Advertising for Indies with Michael Shoup 


Michael's worked in or around the Music Industry for the last 15 years of his life. Along the way, he's also been paid to open for the Stone Temple Pilots, do digital work for acts like Kelly Clarkson & Lady Antebellum, design gravestones, scout talent for an indie label, and play music in people's living rooms from New York to Seattle.
Somewhere along the way he decided to help other people over the hurdles he encountered throughout his career, and thus was born 12South Music in 2012, Modern Intelligence in 2015, and the rebranded 12South Marketing in 2017.

Currently, Michael spends most of his time talking artists and business owners off a digital summit, and supporting the belief that the words "business plan" and "band" aren't contradictions.
What You're Gonna Get...
Week 1 - PREPARING YOUR MESSAGE FOR FACEBOOK
  • Learn what content types work and don't work well within Facebook
  •  Better understand your fan's demographic with Audience Insights
  •  Crafting your offer and an UPSYD pitch that delivers value
Week 2 - UNDERSTANDING THE FACEBOOK ADS PLATFORM & ALGORITHM
  • Understanding Facebook Advertising Objectives
  •  Using Organic Reach to get pay Less for your Ads
  •  Boost Your Unicorns, NOT Your Donkeys
Week 3 - OPTIMIZING YOUR RESULTS
  • Automate the Ads Scaling with Rules
  •  How and When to use a Lookalike Audience
  •  What the heck is a Conversion?
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 8/20/18
Lab 3: Music Marketing Roadmap
Available on 10/1/18

Your Music Marketing Roadmap with The Rockstar Advocate 


Suz is your music career’s guiding light she will help you gain the confidence & clarity you need to create your own path to a sustainable career in the music industry. In Suz and Ariel's combined 37 years of working with artists, managers, labels, and music industry professionals, they have learned a lot and this course is designed to laser-focus you in just three short weeks.

What You're Gonna Get...
Week 1 - SETTING YOUR GOALS 
  • Identify what may be holding you back
  • Get into action around what you want in a career
  •  Identify your three small and big bucket-list goals and lay them out in achievable order
Week 2 - GETTING YOUR MARKETING NARRATIVE
  •  Guidance on all the components of her Social Media Tuneup process (which clients pay thousands of dollars for at Cyber PR)
  •  Get your online narrative tightened up
  • Identify your social media themes
  •  Stop being all over the place and start honing in on the fans that actually matter with messages that resonate 
Week 3 - CREATING YOUR MARKETING SUCCESS TIMELINE
  •  Create your unique timeline using Suz’s brilliant book The Rockstar Life Planner, and Ariel's book Crowdstart - both books come with this course
  •  There is a way to plan so you get goals achieved fast VS getting overwhelmed - did you know that?
  •  Available for 1 on 1 Q&A
  •  You walk away not only with your plan and a clear path to get it but also with a new network of supportive friends who will be there to support you!
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 9/17/18
Lab 4: Level Up Your Email Game
Available on 11/5/18

Email Marketing with Cheryl Engelhardt


I know this topic seems BORING and you “hate sending emails because you don’t want to bother people AND you HATE when other artists send them right? WRONG! Your email list is your TRUST FUND - Time to tap into it!
Cyber PR Labs is at it again! This time, to tackle EMAIL LISTS. Yes, that dreaded thing you know you need to have but hate having to work on.  Boss lady singer-songwriter/composer Cheryl B. Engelhardt who is a self-proclaimed “email dork” and Ariel are joining forces to deliver you our next Cyber PR Lab called “Level Up Your Email Game”.
 
Oh, and Cheryl is also a badass career coach and has spoken on and moderated panels on email marketing, branding, and communicating your goals at little conferences like SXSW, the ASCAP Expo, and CD Baby’s DIY Musician Conference, nbd.

What You're Gonna Get...
Week 1 - YOU’RE SITTING ON A GOLD MINE (what your email list can do for you)
  •  Getting clear on your career goals
  •  Connecting your goals to your email list
  • Developing your actionable strategy for your email list
Week 2 - EMAIL CONTENT CREATION 
  •  What the heck is a Rise series, and why do I need one?
  •  THE biggest mistakes musicians make in their welcome emails (and the formula to get it right)
  • How to spend your time and set yourself up for a year of great content
Week 3 - PLATFORM IMPLEMENTATION AND 1 ON 1 Q&A AND CRITIQUE
  •  Don’t let the tech stop you- choose a platform to do this work that works for you
  •  Putting the content into reality
  •  Creating a short-term and long-term email plan
  •  Q&A and email critiques in real time
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 10/22/18
Lab 5: Mobilize Your Fan ARMY
Available on 12/3/18

Becoming a Full-Time Artist with Eli Lev


Eli Lev is a rare breed of artist.  Eli and Ariel have worked together since June of 2017 and immediately Ariel knew he was going to go very far. And he has. They have worked together to identify what is missing from all the musician training out there. Eli says: “What good is all the PR and hype around building your social media presence. The problem is if an artist doesn't have a clue what their message is or what they want to do with it all there will be a disconnect.” Eli worked hard to identify what his message is and align it with his growing fanbase. He will be teaching this class from an artists perspective which is always extremely valuable.

What You're Gonna Get...
Week 1 - HOW TO CREATE YOUR OWN PATH AND FOLLOW YOUR DREAMS 
  •  Defining your long-term goals and making a plan to fulfill your potential
  •  Creating a daily practice that supports your goals
  • Developing your actionable strategy for your email list
Week 2 - DEFING YOUR ARTIST MESSAGE
  •  What do you stand for?
  •  What do you want your music to do in the world?
  • How to connect your message to your songs, your fans, and the world
Week 3 - CREATING A COMMUNITY 
  •  How to build a fan base through email marketing, social media, and crowdfunding platforms
  •  How to maintain that fan base
  •  How to motivate that fan base into action
  •  1 on 1 Q&A with Eli
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 11/19/18
Lab 6: Booking Successful Shows/Tours
Available on 1/7/19

Indie on the Move with Kyle Weber


Kyle is committed to providing the best resources around for musicians/bands of all styles and accomplishments to get out there and play more shows. Whether we’re talking about attracting new fans, increasing music and merchandise sales, or even catching the eye of record labels, band managers, and other industry execs, the significance of live performance to a musician/band’s career can never be overstated. It is THE tried and true method of sustenance and longevity, and the only definitive way to take your music, literally, “direct to fan”.

What You're Gonna Get...
Week 1 -  HOW TO BECOME ATTRACTIVE TO PROMOTERS AND CLUBS
  •  Create materials they need in order to make you stand out from the countless submissions
  •  Dive in to your booking pitch, web presence, and promotional plan
  •  Ensure that you are representing yourself the best way possible to talent buyers (ultimately a good first impression helps to land the most gigs)
Week 2 - HOW TO BOOK YOURSELF EFFECTIVELY
  •  Figure out where you want to go, and put together an effective plan to get there
  •  Master a streamlined efficient approach to the planning process that saves you time 
Week 3 - HOW TO PLAN AND BOOK A TOUR 
  •  How to send that pitch out to music venues in your target markets
  •  How to speak so a booker will listen - what to say to get the gig
  •  Handle the negotiations and confirmations with the talent buyers
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 12/24/18
Lab 7: The Science of Going Viral 
Available on 2/4/19

Discovering your Personal Brand with Bobby Owsinski


Combining Bobby's music and recording experience along with an easy to understand writing style, Bobby has become one of the best selling authors in the music recording industry. This three week course will lead you in establishing and better understanding your brand and it's meaning. You will be given actionable steps in establishing your brand that you can complete right now. This course will also outline the photos and logos of branding and where to apply them. 

What You're Gonna Get...
Week 1 - WHAT IS A BRAND?
  • The meaning of “Brand” and how it applies to you and your music
  • How branding is an important part of your success (whether you know it or not)
  • Learning from other brands and applying those characters to yours
Week 2 - LETS FIND YOUR BRAND
  •  The elements of branding that especially apply to you and your music
  •  Discovering your brand
  • The 4 simple steps you can take to establish your brand right now
Week 3 - PUTTING YOUR BRAND TO USE 
  •  The symbols of a brand - photos and logos
  •  The elements of a great brand photo and how to get them in your next one
  •  Where to apply your branding
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 1/21/19
Lab 8: Getting Sponsored
Available on 3/4/19

Artists Guide to Brand Collaborations with Brady Sadler

Brady is a marketing exec and entrepreneur with a passion for developing creative partnerships and strategies that support business growth. He find nothing more satisfying than meeting inspired individuals who are 'in the arena' taking risks and passionately pursuing meaningful work. If that's you, let's jam. 

His insatiable appetite for all things music, fashion, pop culture and media led to co-founding 1BAND 1BRAND, a global community of creators who study the intersection of art and commerce and champion collaboration between artists and brands. He aims to inspire mutually beneficial partnerships and shine a spotlight on the innovators who are making them happen. He is proud to have played a role in producing over 100 collaborations.

What You're Gonna Get...
Week 1 - COMING SOON!
  • COMING SOON!
  • COMING SOON!
  • COMING SOON!
Week 2 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  • COMING SOON!
Week 3 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 1/21/19
Lab 9: Building Your Team
Available on 4/1/19

Building Your Team with Brian Penick


Brian Penick is a musician-turned-entrepreneur working to build a more sustainable music industry. With a focus on artist development and music business education, Brian is helping artists, professionals, students, and educators discover the path to successful careers. Brian’s LAB will focus on building your team – from managers and agents to labels, publicists and beyond – through proper research, risk assessment, networking, and leveraging interest.


What You're Gonna Get...
Week 1 -  CONCEIVING THE RIGHT TEAM AT THE RIGHT TIME
  • Defining team members, roles, responsibilities, and accountability 
  • How team members can help advance your career, and whether you actually need them
  • Understanding the how, when, and why of engaging professionals
Week 2 - MINIMIZING RISK: HOW TO MAKE YOURSELF MORE ATTRACTIVE TO PROFESSIONALS 
  •  Defining how are different team members compensated
  •  Understanding what team members are looking for in an artist
  • How to minimize risk and increase your value to professionals
Week 3 - ENGAGING PROFESSIONALS AS POTENTIAL TEAM MEMBERS
  •  Proper advice on how to start the conversation with professionals
  •  How to leverage interest from multiple parties
  •  Best practices on continued team development and when to level up
  •   1 on 1 Q&A with Brian
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 3/18/19
Lab 10: Making Money With Music & The Indie Band Survival Guide 
Available on 5/6/19

Making Money with Music with Randy Chertkow & Jason Feehan


Randy Chertkow and Jason Feehan are musicians, authors, journalists, public speakers, instructors, and consultants. Their recently released book, ​Making Money With Music ​(St. Martin's Press, Macmillan), show musicians how to tap over 100+ revenue streams, grow their fan base, and thrive in today's music environment. Previous to that, they wrote the critically-acclaimed ​The Indie Band Survival Guide​ (1st & 2nd Editions, Macmillan), The DIY Musician (Random House), and are feature writers and columnists at Electronic Musician Magazine. 

They professionally speak and consult on music business and musician revenue development at conventions, music organizations (The Recording Academy -- GRAMMY.org), businesses (Guitar Center), cities (New York City, Austin, Chicago), and schools (SAE, Music Industry Workshop, Columbia College). This includes speaking at venues such as Carnegie Hall. Their band, Beatnik Turtle, released over 500 songs spanning 20 albums, licensed music to Disney and Viacom, and wrote music for TV, films, and theater including Chicago's Second City. In 2007, they released a song every single day of the year from their website TheSongOfTheDay.com.


What You're Gonna Get...
Week 1 -  45 MUSIC REVENUE STREAMS IN 45 MINUTES
  • Discover new income streams to add to your music business
  • Learn new ways to make money with royalties, merch, licensing, gear, live shows, and more
  • Implement new products, services, and experiences your fans will open their wallets to get
Week 2 - BOOST YOUR INCOME & CUT YOUR EXPENSES WIT $0 STRATEGIES/TECHNIQUES
  • Learn how to start a music business for $0
  • Build value into your business by learning 13 qualities to integrate into your business to compete with free
  • Boost your income by segmenting your customer base, tracking metrics, and boosting income by amplifying what's already working
Week 3 - ADVANCED INCOME TECHNIQUES
  • Implement advanced income techniques once your business engine is running
  • Capitalize on your income, fanbase, fame, and name
  •  License your intellectual property, brand, and imagery to have them make money for you
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 4/22/19
Lab 11: Artist Workshop
Available on 6/3/19

Artist Workshop with Mehmet Dede


Mehmet Dede is a music presenter, arts consultant, and educator. Throughout his 20-plus year career in music, he has produced hundreds of concerts and event series. His passion for introducing and breaking new artists lead him to collaborations with seminal American institutions Lincoln Center, Central Park SummerStage, the Town Hall, the Public Theater and the Kennedy Center. Since 2010, he has been Director of Programming at Drom, a 300 people-capacity club in NYC. The Wall St. Journal proclaimed Drom as “New York’s premiere venue for world music” and an eclectic array of artists from Grammy-winners Robert Glasper, Snarky Puppy, Questlove, Gregory Porter and Hilary Hahn to esteemed performers Rakim, J Cole, Austin Mahone, Olly Murs, and Ibrahim Maalouf graced the Drom stage. He serves as Assistant Professor at performing arts conservatory The Hartt School at the University of Hartford and taught courses at New York University. He regularly conducts workshops for artists and managers in the US and abroad.


What You're Gonna Get...
Week 1 - COMING SOON!
  • COMING SOON!
  • COMING SOON!
  • COMING SOON!
Week 2 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  • COMING SOON!
Week 3 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
OR
Reserve your seat for this lab!
Now only $125 $97!!!
Early Bird pricing only available until 4/22/19
Lab 12: Coming Soon!
Available on 7/1/19
What You're Gonna Get...
Week 1 - COMING SOON!
  • COMING SOON!
  • COMING SOON!
  • COMING SOON!
Week 2 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  • COMING SOON!
Week 3 - COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
  •  COMING SOON!
SAVE OVER 60%
with a 
CyberPR Labs SEASON PASS
Now only $597!!!
Cyber PR Season Pass
Get ALL the labs for over 60% off! Don't miss this amazing deal.