Cyber PR LAB 4: Level Up Your Email Game
with Cheryl Engelhardt
Cyber PR LAB 4 has been fully updated for 2020 and is available now to binge!
Cyber PR LABS is at it again! This time, to tackle EMAIL LISTS. Yes, that dreaded thing you know you need to have but hate having to work on.
Oh, and Cheryl is a badass career coach herself, and has spoken on and moderated panels on email marketing, branding, and communicating your goals at little conferences like SXSW, the ASCAP Expo, and CD Baby’s DIY Musician Conference, nbd.
In this Cyber PR LAB 4, you will get:
A strategy for your email list so that it’s something that supports your career (instead of overwhelming it)
An inside look at the content you need to be creating to turn your subscribers into ravishing superfans
What You’ll Learn
YOU’RE SITTING ON A GOLD MINE
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Getting clear on your career goals
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Connecting your goals to your email list
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Developing your actionable strategy for your email list
EMAIL CONTENT CREATION
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What the heck is a Rise series, and why do I need one?
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THE biggest mistakes musicians make in their welcome emails (and the formula to get it right)
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How to spend your time and set yourself up for a year of great content
CREATING YOUR EMAIL TIMELINE
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Don’t let the tech stop you- choose a platform to do this work that works for you
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Putting the content into reality
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Creating a short-term and long-term email plan